Over on the O'Reilly Network, there's an interesting piece about how Microsoft tried to hire people to contribute to Wikipedia.
Not wanting to do the edits directly, they were looking for an
intermediary to make edits and corrections favorable to them. Why?
According to the article, it was apparently both to let people know
that Microsoft will not 'enable death squads with their UUIDs' and also
to fight the growing consensus that OOXML contains a useless pile of legacy crap which is unfit for standardization.